Work

Ten years of work at the hard end of design.

Indigo Ag — 2019–2025
Carbon Data Collection
Carbon Data Collection

From Field-by-Field Data Entry to Crop-Oriented Program Execution

Systems DesignUX DesignResearch
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Unified Sustainability Platform
Unified Sustainability Platform

Designing the UX Foundation for a Unified Sustainability Platform

Platform StrategyInformation ArchitectureSystems Design
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Biofuels Compliance Platform
Biofuels Compliance Platform

From Regulatory Shift to Validated Product Direction

0-to-1 DesignCustomer ValidationStrategy
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Carbon Software Strategy
Carbon Software Strategy

Designing Carbon Software Around Grower Behavior Change

Design StrategyBehavioral ResearchJourney Mapping
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Earlier Work — IDEO.org (2015–2019)

Human-centered design projects spanning agriculture, reproductive health, and youth mental health in the USA, India, and Nigeria.

allcove
Youth Mental Health — USA

allcove

Experience Design · Brand Design
Agro Modernization India
Agro Modernization — India

Distinct Horizon

Product Design · Strategy Design
Loop India
Agro Technology — India

Loop

Service Design · Systems Design · Brand
9ja Girls Nigeria
Reproductive Health — Nigeria

9ja Girls

Space Design · Brand Design · Service Design