Biofuels Compliance Platform

From Regulatory Shift to Validated Product Direction

How I helped translate an emerging compliance requirement into a concrete platform concept, validated with prospective customers and scoped for MVP.

Role
Senior Product Designer
Context
Small core exploratory team
Scope
0-to-1 concept vision,
validation, MVP transition
Team
VP Biofuels,
VP Product, me

NDA-sensitive domain — this case study focuses on workflow, concept direction, and product thinking rather than confidential detail.

Executive Summary

A new sustainability compliance requirement for the biofuels industry created a documentation and coordination burden across the supply chain. Working alongside Indigo's VP of Biofuels and VP of Product, I helped translate that market shift into a validated product direction — from initial hypothesis through customer validation and into pilot planning and MVP scope.

Validated
Customer interest and compliance burden confirmed as real and significant through prospective customer research
Expanded
Stakeholder model broadened and clarified — supply chain was broader than initial framing, sharpening scope and priorities
Scoped
Market hypothesis evolved into a concrete product direction with pilot planning and early engineering alignment underway
Platform extension diagram — existing capabilities extended into biofuels compliance
01 — Product

The compliance platform concept in practice.

Compliance platform main concept screens

Compliance platform overview

Dashboard and record management views enabling producers and supply-chain stakeholders to track compliance status, manage evidence, and see progress across the chain.

Mobile grower workflow

Mobile grower data collection

A simplified 3-step guided workflow designed to reduce grower data collection burden to roughly 30 seconds — meeting growers where they already work.

Supply chain traceability view

Supply chain traceability

Visibility into how certified feedstock moves through the supply chain — connecting physical grain to digital compliance evidence as it changes hands.

Agronomic insights view

Agronomic insights

Regional visibility into regenerative practice adoption and cropping history across the sourcing area — supporting both compliance and commercial decisions.

02 — The Challenge

One compliance requirement created burden across four different stakeholders in the supply chain.

Growers Originators Suppliers Biofuel producers
Supply chain stakeholder map
03 — The Insight
This wasn't a reporting problem at the end of the workflow. It was an information-flow problem across the entire chain.

Treating it as a narrow reporting tool would have underserved the real need. Reframing it as an end-to-end compliance and traceability workflow changed both the scope of the concept and how customers responded to it.

04 — The Solution

An end-to-end compliance and traceability platform built on Indigo's existing capabilities.

The concept centered on helping supply-chain stakeholders collect sustainability information, organize evidence, connect it to physical feedstock, and pass it downstream with structure and visibility. A key part was reuse — adapting Indigo's existing Carbon and Source capabilities for this new use case rather than building from scratch, reducing risk and accelerating the path to market.

Solution concept diagram
05 — My Contribution

What I owned.

Opportunity framing and initial concept development
Prototype development and iteration across concept stages
Stakeholder system mapping and supply-chain workflow definition
Customer validation planning and synthesis
Reframing the problem as end-to-end traceability vs. narrow reporting
Collaboration with VP-level stakeholders on product direction
Supporting the transition from exploration into MVP scope
Product storytelling for internal and external audiences