From the Field
farmers have signed up to be Loop farmers since launch
of produce sold via Loop transport, connecting farmers to richer market opportunities
"Smallholder farmers produce the majority of the world's food — but have the least information and leverage when it comes to selling their product."
Loop, the only produce transport service connecting farmers to richer market opportunities while saving them time and money, aims to change that. Exploring insights focused on efficiency and brand recognition, our team formalized the startup by elevating its core value proposition, crafting a brand vision, and designing an operational strategy blueprint for both internal executors and external customers.
The work spanned organizational mapping, service design, brand identity, and a strategic rollout framework — giving Loop the systems foundation it needed to scale.
As Lead Systems Designer, I mapped Loop's organizational structures and services, identified growth opportunities, designed service interventions, and developed strategic rollout solutions.
IDEO.org in partnership with Digital Green
"Loop takes my produce to markets and sells it for me. It makes me more money. It gives me more time with family and life. Of course I use it!"
— Farmer, Bihar Region