From the Field
in funding awarded to the allcove concept for national scaling
opened in California, with a blueprint for national expansion
"Today's youth are stuck in a constant vortex of social pressures, expectations, perceived isolation, and an unknown future."
While national concern for youth mental health continues to rise, the methods for addressing it have remained relatively stagnant. Redesigning mental health from a youth perspective, our team created a brand and concept space focused on offering young people a moment of reset — a place to go within, take ownership of their needs, and reach out on their own terms.
The deliverable was an Experience Playbook: a cohesive yet flexible blueprint for the allcove team to implement as they scale nationally — covering brand, space, service, and experience design across every touchpoint.
As Project Lead, I managed partners and design teams to deliver the Experience Playbook — ensuring it was rigorous enough to be a real operational guide, and flexible enough to work across very different geographies and communities.
IDEO.org in partnership with Stanford University Department of Psychiatry
"Working with IDEO.org has been a wonderful experience... and hopefully just the beginning of a long and fruitful collaboration."
— Dr. Steven Adelsheim, Director of Stanford Center for Youth Mental Health & Wellbeing