CASE STUDIES
From Field-by-Field Entry to Crop-Oriented Program Execution
Redesigned the foundational data model of Indigo's carbon platform to match how growers actually manage land — reducing burden and unlocking scale.
Systems Design // UX Design // Product Architecture // Research
Designing the UX Foundation for a Unified Sustainability Platform
Unified Carbon and Source programs into a single platform experience through shared architecture, consistent workflows, and scalable design patterns.
Platform Strategy // Information Architecture // Systems Design
// Design Leadership
From Regulatory Shift to Validated Product Direction
Translated an emerging biofuels compliance requirement into a validated platform concept, moving from market hypothesis to MVP scope with prospective customers.
0-to-1 Design // Concept Development // Customer Validation // Strategy
Designing Carbon Software Around Grower Behavior Change
Synthesized qualitative research across 120+ stakeholders into a behavior-change framework that reoriented Indigo's software strategy around adoption, trust, and seasonal decision-making.
Design Strategy // Behavioral Research // Journey Mapping // Roadmap Influence
Older Projects
Design Strategy // Service Design // Systems Design // User Research