I research…
to empathize, understand, and
get inspired.
user interviews, stakeholder conversations, sector experts, partners, community networks, analogous experiences
I synthesize…
to connect the dots and quantify
the etherial.
research distillation, insight identification. journey maps, service blueprints, flow charts, opportunity framing
I ideate…
to explore unexpected directions and
find unique approaches.
brainstorming, rapid prototyping, analogous inspiration
I prototype…
to test concepts, understand opportunities, iterate,
and ensure quality design.
service modeling, CAD modeling, mood boards, foam core,
3D printing, paper prototyping, experience prototypes
I design…
products.
services.
environments.
strategies.
systems.